The Development of Satisfaction Questionnaire for Meteorological Service in New Media Era: A Qualitative Investigation Based on Grounded Theory

The standard set by the International Organization for Standardization is ‘Begin in customer demand and service for customer satisfaction’. This standard provides various meteorological service units with a benchmark to fulfill their duties and clear the purpose of achieving high level of customer satisfaction. Currently, under the pressure of new media, it is pivotal to grasp the customer satisfaction on meteorological service scientifically and effectively. Based on the grounded theory, this paper aims to re-construct the score of customer satisfaction on meteorological service and develops a questionnaire about it. This scheme combines qualitative and quantities investigation. The questionnaire that we designed may be used to guide the actual work.