Satisfaction for Public Weather Service: Antecedents and Effects

Based on the theory of customer satisfaction and the characteristics of modern weather service, this paper has established a pubic weather service satisfaction model and analyzed its antecedents and effects. The results show that the formative and influent process are different between weather service business and other market-based business. The differences include that the satisfaction of pubic weather service is prior impacted by service quality in a direct way, while is minor impacted by user expectations in an indirect way, and it has an indirectly effect on user trust through refreshing public image. Our study results may improve the image and raise trust of the weather service organizations in business and government.